Quick Shot
Web Design
Role:
UI/UX Generalist
Graphic Designer
Marketing Specialist
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Tools:
Figma, Adobe, and Canva
About
Providing custom website and branding pitches to individual clients
Targeting small businesses has been my personal interest because it supports their goals, successes, and helps impact their community by providing better information on resources available by small businesses in the area.
About
Process and Deliverables
Each process is unique and requires a different set of skills
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Research, audit, and analyze
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Wireframes and low fidelity design
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Create a refreshed logo and branding kit
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Develop a high fidelity prototype website
The Ceramic art cafe
Providing custom website and branding pitches to individual clients
Targeting small businesses has been my personal interest because it supports their goals, successes, and helps impact their community by providing better information on resources available by small businesses in the area.
About
Rebuild to refresh
Designing a fresh logo, utilizing their branding colors, and creating a stronger website focused in the user experience to increase chances of profit and in store walk-ins
Low Fidelity:​
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Outline the interaction features I want to incorporate into the high fidelity design
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Increase the user experience reward for interacting with the website
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Provide more buttons to links and forms
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Create sections for individual information
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Develop a visual consistency with strong images utilized throughout the website
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Develop icons for quicker reading and understanding for the user
Goals:
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Increase percentage of walk-in clients
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Provide information on the business like store hours, events, and ceramic process/activity
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Give details on small business unique qualities
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Show client work to show community engagement
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Provide an interaction feature like newsletters
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Provide social media links
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Create more interactive features like buttons and forms to have user experience with website
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Reward online interactions with reservation feature and additional information
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Express a higher aesthetic quality visually to give a better impression to clients interested in the services of the business
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Create more visual interest with eye-catching images that match the business products and services
Ceramic website Refresh
Designing a fresh logo, utilizing their branding colors, and creating a stronger website focused in the user experience to increase chances of profit and in store walk-ins
To the Batting Cages
Stella's Restaurant and Batting Cages
The business has been around since 1986 and needed a refreshing website the matched their current brand and fun atmosphere. I created a new logo, stronger branding, and developed a website that captured the main reason people have enjoyed Stella's for so many years.
About
Stella's restaurant and batting cages - High Fidelity
Designing a branding guideline, a new logo, and creating a website focused in the user experience and express all the fun at Stella's
